Simplicity’s funeral directors donned jeans for genes, raising money for vital genetic research into the prevention and treatment of conditions including birth defects, cancer and epilepsy.
“The Children’s Medical Research Institute is a great cause, and we were proud to wear our jeans and our Jeans for Genes Day logo pin badges,” says Matt Hansen, Regional Manager, Simplicity Funerals Queensland. “Of course, our first priority is being sensitive to the wishes of the families we serve.”
Starting in Brisbane and quickly spreading to other Simplicity Funerals locations around Australia, there were a number of ways Simplicity Funerals supported this important cause. The first way was via the selling of Jeans for Genes Day badges. For families who preferred charity donations in lieu of flowers, but did not have a specific charity in mind, Simplicity Funerals recommended sending those donations to Jeans for Genes.
A third means of supporting this cause was also offered. Families were asked to consent to permitting Simplicity staff attending a funeral on Jeans for Genes Day, Friday August 5, to do so wearing denim. For each family that agreed, a donation of $100 was made by Simplicity Funerals to Jeans for Genes Day.
Nationally, Simplicity Funerals raised more than $1,800. More than $55 million has been raised since the annual fundraising event began in 1994.
For more information about Jeans for Genes Day, visit: www.jeansforgenes.org.au